Alliteration is the repetition of a sound to make a piece of writing or a speech more catchy and memorable. To be more precise it is the first consonant sound of a word, not to be confused with assonance (the repetition of vowel sounds - 'look at the cookbook) or consonance (a repeated consonant sound within the word - 'all's well that ends well' It is often used in marketing and poetry, as well as in speeches. Let's take a look at some famous examples.
One very common area where alliteration is used is in marketing. Many f the worlds most famous brands use alliteration in their names and slogans: Krispy Kreme, Coca Cola, Range Rover, PayPal and Bed, Bath and Beyond, to name just a few! Using alliteration in this manner helps people to remember a brand and helps it to stand out from competitors. Imagine if instead of Mickey Mouse it was Mickey Dog. Do you think you would still remember him? Would he still be an internationally recognised figure?
Alliteration is also used in poetry as the repetition of sounds helps give a melodic quality and rhythm! One of the greatest writers for using alliteration was Dr Seuss, who wrote books including Horton hears a Who, which even has alliteration in the title. Some poems use so much alliteration that they become hard to say. These are known as tongue twisters!
Alliteration has also been used in some of the world's most famous speeches to highlight important messages ad help listeners remember the key facts. One of the most famous examples is Martin Luther King Jr's speech, 'I have a dream'.
Alliteration can also be used to set the mood of a speech or a piece of writing. Using the fast repetition of a hard sound can make it sound authoritative or abrupt. 'We will win! We will win!' Whereas softer sounds can be used to show calmness, or perhaps slyness. 'The scaly snake slithered slowly down the slide.'
We hope you have enjoyed this blog. As always, you will progress more by reading, listening and practising your English so make sure you check out IQ Global for free resources and our YouTube channel. See you next time!